High ranking on search
engines is all about getting traffic to visit your site. But it is only
a small part of the story. An engine can index terms on your page that
are only incidental to your business. Such terms, if typed in by many
visitors to the engine, increase your visitors for sure. However they
will only spend moments on your page before realising the page is not
what they are looking for. You need targeted visitors
key in online promotion is to identify terms, central to your business that
are regularly typed into searches. They may not be the obvious ones to you!
Ideally pick ones that are not being featured by your competitors.
Yes, a typo! Did you
know that 'search engins' is being typed in by huge numbers of people.
Your own business will also have typos similar to 'search engins' - if
you don't optimise at least one page to appeal to those who can't spell
well your competitors will eventually do so, losing you valuable business.
Once you have selected
your terms your pages need to be optimised so the page appears to be highly
relevant to the search engine. Every engine uses a different method of
calculating 'relevancy' so this makes things more complex! Don't 'overstuff'
your page with key terms - search engine can blacklist your site if they
consider this is happening.
You spent time and
money developing your site - now you need to seize every advantage to
achieve high ranking on the search engines for your selected key phrases.
Piksells can help
you take the guesswork out of achieving high ranking in the search engines.
Our cost-effective service, using a battery of analytical software tools,
pinpoints your most effective key phrases optimises your pages to appeal
to each engine's algorithm, and formulates a strategy to submit your pages
to the major engines in the most efficient way.
Our claims are realistic,
we promise what we know we can achieve and back our promise with
How effective is
Piksells search engine promotion service?
Read what one of
our newer clients has written:
quick note to thank you and your team at Piksells. When we originally
spoke about 'search engineering' it really did not mean a lot to
me. It seemed like a lot of jargon. Actually I was a little cynical
but decided to give it a try for a year.
I admit I was wrong.
the helpful reports you have been sending I
have seen how, after the first few months, we have been climbing
the league charts in a number of search engines. Last week we were
listed as number one on ten of the major engines for 'coldrooms'
and in the top three positions for 'refrigeration consultants' in
a similar number of engines!
importantly, I have been getting some great sales leads from the
site. I have made a number of very significant sales over the past
months thanks to the site promotion. Every time I switch on the
PC there are more new enquiries.
promotion strategy has really worked for us, and in comparison with
taking out an advert in a paper, has cost the business far less.
carry on with what you are doing for us - I would recommend you
Free ranking report
for your site
Check out search
engine rankings for a selection of our clients, then see how your
own site measures up. Let us send you a free report of your own search
here for your own FREE report